Creating a Content Strategy for a B2B SaaS Startup (Free Template Inside)
Content without strategy is just noise — and B2B buyers are already drowning in it. If you’re building or marketing a SaaS product, you’ve likely been told to publish blogs, send emails, post on LinkedIn, and crank out case studies. But what should you publish? Who is it for? Why does it matter? That’s where content strategy comes in. It’s not about doing more — it’s about doing the right things , in the right format, for the right people. In this post, I’ll share the exact content strategy framework I use when writing for early-stage SaaS startups or B2B clients. And yes — you can download the template. 🔧 The B2B SaaS Content Strategy Framework This framework is designed to answer five core questions: 1. Who Are You Talking To? (Buyer Personas) Skip the demographics. Focus on: What problems they’re trying to solve What they already know (or don’t) What they’re afraid of or stuck on For example: RevOps Lead at a Series A startup Needs: clean pipeline reporting Pain: dir...