Ghostwriting for Founders: What I’ve Learned
It doesn’t sound like me. That’s the one thing you never want to hear as a ghostwriter. Writing on behalf of a founder — whether it's a LinkedIn post, a keynote script, or a thought leadership piece — requires more than good writing. It demands empathy, adaptability, and an ear for nuance. Over the past few years, I’ve helped several founders and C-level execs articulate their vision, opinions, and brand — without ever putting my name on it. Here’s what I’ve learned. 🔍 1. Voice Matters More Than Vocabulary When ghostwriting, your job is to disappear into their voice. That doesn’t just mean using their favorite words — it means understanding: How they structure arguments When they use humour or restraint What tone they’d use with customers vs investors vs staff I spend time listening to past interviews, reviewing internal comms, or sitting in on calls to absorb their cadence , not just their content. 💭 2. You Need to Extract the Gold Most founders are too bu...