3 Copy Tweaks That Boosted Conversions (And Took Less Than 30 Minutes Each)
Sometimes the smallest copy changes lead to the biggest results. As a copywriter working with SaaS and B2B clients, I’ve learned that improving conversions isn’t always about a full rewrite. Often, it's about fixing friction — that one word, one line, or one moment of doubt that causes a drop-off. Here are 3 real tweaks I’ve made that measurably improved results (and took under 30 minutes each to implement). 🔧 1. Reframed the CTA from “Request a Demo” to “See It in Action” Context: A client’s homepage had a solid headline and benefit copy, but conversions were flat. The CTA read: [Request a Demo] Tweak: We changed it to: [See It in Action] Why it worked: “Request a demo” sounds like commitment. “See it in action” feels lighter, faster, and user-focused. Within 2 weeks, click-throughs improved by 18% . 🧩 2. Rewrote the First Line of an Email Original: “We’re thrilled to introduce our new analytics dashboard…” Tweak: “Still exporting to spreadsheets every Fri...