Email Copywriting That Converts: A Tech Writer’s Playbook
The average professional receives 100+ emails per day. What makes yours worth opening? In the world of B2B tech, email is still one of the most powerful tools for lead nurturing and conversion. But here’s the catch: most email campaigns feel like spam — generic, jargon-heavy, and far too focused on features. Over the past few years, I’ve written email sequences for SaaS platforms, CRM tools, financial services, and AI startups. What sets the high-performers apart isn’t length, design, or even personalization — it’s clarity, empathy, and flow. Let’s break it down. 🧪 The Winning Email Formula (That I Actually Use) I follow a 4-step structure when writing B2B emails, especially in the tech space: 1. Subject Line: Spark Curiosity or Promise Value This is 80% of your battle. I test 2 types: Value-First: “Get 3x more leads without changing your CRM” Curiosity-Driven: “Still using spreadsheets for this?” 2. Opening Line: Make It Human Avoid: “We’re excited to introduce our latest ...