B2B Social Copy: 5 Rules That Still Work in 2025

 “B2B doesn’t mean boring. It means clear, useful and smart — especially on social.”

Whether you're a SaaS founder posting on LinkedIn or a marketing lead running paid ads, your content is fighting for attention. In a scroll of AI-generated fluff and dry company updates, your copy needs to cut through.

Here are 5 social copy rules I still use in 2025 — and why they work.


✅ 1. Lead With the Feeling, Not the Feature

Instead of:

“Our platform helps teams track approvals.”

Try:

“Chasing approvals over Slack again? Here’s a better way.”

🧠 Emotion earns the scroll. Clarity earns the click.


💬 2. Use the “One Insight, One Post” Rule

Trying to cram too many ideas into one update? You’ll lose your audience.
Keep it focused. One POV. One strong takeaway.

Example:

“You don’t need more data. You need better questions.”
(Then add value or tell a short story around it.)

 

🔄 3. Repurpose With Purpose

Don’t just repost. Rewrite.

Turn a:

  • Blog into a 3-part carousel

  • Email intro into a tweet

  • Webinar into quote-based commentary

Always ask: “Does this format match how people use this platform?”


🚫 4. Ditch the Corporate Speak

People scroll fast. If your opening line sounds like a press release, they’re gone.

Don’t start with:

“We’re thrilled to announce our integration with XYZ…”

Do start with:

“No more copy-pasting between apps. Here’s what we just fixed.”

Keep it reader-first — not company-first.


🧲 5. CTAs Don’t Have to Be Boring

You don’t need to say “Learn more” or “Click here.” Try:

  • “Want to see it in action?”

  • “Curious if this could work for you?”

  • “We built this for teams like yours — here’s how.”

Every line should move the reader one step forward.


✍️ Final Thought

B2B social copy isn’t about going viral. It’s about being memorable, helpful and human in a feed that isn’t.

If you need someone to write your founder voice, build your company’s B2B content engine, or audit what’s already live — I’m here for it.

Comments

Post a Comment

Popular posts from this blog

Ghostwriting for Founders: What I’ve Learned

 It doesn’t sound like me. That’s the one thing you never want to hear as a ghostwriter. Writing on behalf of a founder — whether it's a LinkedIn post, a keynote script, or a thought leadership piece — requires more than good writing. It demands empathy, adaptability, and an ear for nuance. Over the past few years, I’ve helped several founders and C-level execs articulate their vision, opinions, and brand — without ever putting my name on it. Here’s what I’ve learned. 🔍 1. Voice Matters More Than Vocabulary When ghostwriting, your job is to disappear into their voice. That doesn’t just mean using their favorite words — it means understanding: How they structure arguments When they use humour or restraint What tone they’d use with customers vs investors vs staff I spend time listening to past interviews, reviewing internal comms, or sitting in on calls to absorb their cadence , not just their content. 💭 2. You Need to Extract the Gold Most founders are too bu...
Read more

Creating a Content Strategy for a B2B SaaS Startup (Free Template Inside)

Content without strategy is just noise — and B2B buyers are already drowning in it. If you’re building or marketing a SaaS product, you’ve likely been told to publish blogs, send emails, post on LinkedIn, and crank out case studies. But what should you publish? Who is it for? Why does it matter? That’s where content strategy comes in. It’s not about doing more — it’s about doing the right things , in the right format, for the right people. In this post, I’ll share the exact content strategy framework I use when writing for early-stage SaaS startups or B2B clients. And yes — you can download the template. 🔧 The B2B SaaS Content Strategy Framework This framework is designed to answer five core questions: 1. Who Are You Talking To? (Buyer Personas) Skip the demographics. Focus on: What problems they’re trying to solve What they already know (or don’t) What they’re afraid of or stuck on For example: RevOps Lead at a Series A startup Needs: clean pipeline reporting Pain: dir...
Read more

Why B2B Copywriting Needs More Bold Ideas (Not Just Jargon)

B2B doesn’t have to mean ‘Boring 2 Boring.’ This is something I often remind clients when we’re knee-deep in messaging for SaaS products, fintech platforms, or cloud infrastructure services. Because somewhere along the way, B2B content started trading creativity for credibility – and it shows. Technical doesn’t have to be tedious. Strategic doesn’t have to be sterile. And just because your audience is a CTO or procurement lead doesn’t mean they don’t appreciate compelling, human-centred storytelling. 🧠 The Real Problem: Safe, Sanitised Language Open up the average B2B landing page and you’ll likely see: "Robust end-to-end solutions" "Industry-leading optimization framework" "Empowering digital transformation" These phrases could belong to any company in any industry. They sound polished, sure – but they don’t say much. The result? Messaging that fades into the background. And in a competitive market where everyone is pushing content, fading i...
Read more